highly attractive and able to arouse hope or desire; "an alluring prospect"; "her alluring smile"; "the voice was low and beguiling"; "difficult to say no to an enticing advertisement"; "a tempting invitation"
Something that is beguiling is charming and attractive. Mombasa is a town with a beguiling Arabic flavour. + beguilingly be·guil·ing·ly He was beguilingly boyish and attractive. attractive and interesting
If someone beguiles you into doing something, they trick you into doing it. He used his newspapers to beguile the readers into buying shares in his company