listen to the pronunciation of barefaced
Englisch - Englisch
Open, undisguised
Unbearded (not having a beard or other facial hair)
{a} shameless, impertinent, unmasked
unrestrained by convention or propriety; "an audacious trick to pull"; "a barefaced hypocrite"; "the most bodacious display of tourism this side of Anaheim"- Los Angeles Times; "bold-faced lies"; "brazen arrogance"; "the modern world with its quick material successes and insolent belief in the boundless possibilities of progress"- Bertrand Russell
{s} having no covering over the face; beardless; bold, shameless
Without concealment; undisguised
With the face uncovered; not masked
used to describe a remark or action that is clearly untrue or unpleasant, and that shows that you do not care about offending someone = blatant
with no effort to conceal; "a barefaced lie"
Hence: Shameless; audacious
Openly, undisguised
barefaced lie
A falsehood told with utter confidence and without trying to conceal the fact that it is false, especially a planned or deliberate falsehood

I understand that salespeople try to explain things in a positive way, but that was a barefaced lie.

barefaced lies
plural form of barefaced lie
barefaced lie
rude lie, vulgar lie
shamelessly, unashamedly, brazenly, impudently
In a barefaced manner
Openly; shamelessly