conjoint

listen to the pronunciation of conjoint
İngilizce - İngilizce
joined together; combined; joint
consisting of two or more associated entities; "the interplay of these conjoined yet opposed factors"; "social order and prosperity, the conjoint aims of government"- J K Fairbank
{s} joint, mutual; united
United; connected; associated
conjoint analysis
A quantitative market research technique which determines how consumers make trade-offs between a small number of different features or benefits
conjoint analysis
a broad collection of techniques that use experimental designs to derive the relative worth or value of a product based on respondents' willingness to trade-off each component of the offering This term typically refers to methods that use rank-ordering or rating scales to evaluate preference of attribute combinations
conjoint analysis
A statistical research method that involves the measurement of the collective effects of two or more independent variables (i e product attributes, e g color, size, ease of use, cost, etc ) on the classification of a dependent variable ("overall liking," purchase intention, "best buy," or any other evaluative measurement) The stimulus is a combination of product-attribute Various mixed and matched product attributes are put together and rated by the respondent For example: Do they prefer a large, powerful, spacious car that is relatively expensive in its operation, or one that is smaller, less powerful, but more economic to operate
conjoint analysis
A multivariate technique used to quantify the value that people associate with different levels of product/service attributes Respondents trade product attributes against each other to establish product (brand) preference and the relative importance of attributes Based on utility theory and consumer rationality Better for functional than fashionable brands
conjoint analysis
a statistical technique used to determine the optimal combination of variables
conjoint analysis
An analytical technique that analyzes the tradeoffs made by respondents among product attributes Rates the product attributes in terms of their importance in the market Useful in concept evaluation and also concept generation
conjoint analysis
A quantitative market research technique that determines how consumers make trade-offs between a small number of different features or benefits
conjointly
{a} in union, together, jointly with
conjointly
in conjunction with; combined; "Our salaries put together couldn't pay for the damage"; "we couldn`t pay for the damages with all out salaries put together"
conjointly
In a conjoint manner; untitedly; jointly; together
conjointly
In a conjoint manner; jointly or together
conjointly
jointly, together
conjoint

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    Etimoloji

    [ -'joint ] (adjective.) 1725. Middle English, from Middle French, past participle of conjoindre.

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