conjoint analysis

listen to the pronunciation of conjoint analysis
İngilizce - Türkçe
birleşik analizi
İngilizce - İngilizce
A quantitative market research technique that determines how consumers make trade-offs between a small number of different features or benefits
a statistical technique used to determine the optimal combination of variables
A multivariate technique used to quantify the value that people associate with different levels of product/service attributes Respondents trade product attributes against each other to establish product (brand) preference and the relative importance of attributes Based on utility theory and consumer rationality Better for functional than fashionable brands
A statistical research method that involves the measurement of the collective effects of two or more independent variables (i e product attributes, e g color, size, ease of use, cost, etc ) on the classification of a dependent variable ("overall liking," purchase intention, "best buy," or any other evaluative measurement) The stimulus is a combination of product-attribute Various mixed and matched product attributes are put together and rated by the respondent For example: Do they prefer a large, powerful, spacious car that is relatively expensive in its operation, or one that is smaller, less powerful, but more economic to operate
a broad collection of techniques that use experimental designs to derive the relative worth or value of a product based on respondents' willingness to trade-off each component of the offering This term typically refers to methods that use rank-ordering or rating scales to evaluate preference of attribute combinations
A quantitative market research technique which determines how consumers make trade-offs between a small number of different features or benefits
An analytical technique that analyzes the tradeoffs made by respondents among product attributes Rates the product attributes in terms of their importance in the market Useful in concept evaluation and also concept generation
conjoint analysis