brand stretch

English - English

Definition of brand stretch in English English dictionary

the degree to which an advertiser alters consumer perceptions of a brand without alienating the consumer by creating messages that do not fit with the brand’s image

Advertisers always want to stretch their brands by teaching consumers something new but, stretching a brand does not mean redefining its image in a single ad.

Turkish pronunciation

bränd streç

Pronunciation

/ˈbrand ˈstreʧ/ /ˈbrænd ˈstrɛʧ/