brand stretch

Английский Язык - Английский Язык

Определение brand stretch в Английский Язык Английский Язык словарь

the degree to which an advertiser alters consumer perceptions of a brand without alienating the consumer by creating messages that do not fit with the brand’s image

Advertisers always want to stretch their brands by teaching consumers something new but, stretching a brand does not mean redefining its image in a single ad.

Турецкое произношение

bränd streç

Произношение

/ˈbrand ˈstreʧ/ /ˈbrænd ˈstrɛʧ/