brand image

English - English

Definition of brand image in English English dictionary

the set of emotional and sensory inputs a consumer associates with a particular product or service in their episodic memory system

Whenever Sally drinks her favorite beer, Coors’ brand image floods her senses with scenes of being on a hot beach drinking something refreshing.

The brand image of a particular brand of product is the image or impression that people have of it, usually created by advertising. Few products have brand images anywhere near as strong as Levi's

(Reklam) The customer's net "out-take" from the brand. For users this is based on practical experience of the product or service concerned (informed impressions) and how well this meets expectations; for non-users it is based almost entirely upon uninformed impressions, attitudes and beliefs

Hyphenation

brand im·age

Turkish pronunciation

bränd îmıc

Pronunciation

/ˈbrand ˈəməʤ/ /ˈbrænd ˈɪməʤ/