brand image

Englisch - Englisch

Definition von brand image im Englisch Englisch wörterbuch: the set of emotional and sensory inputs a consumer associates with a particular product or service in their episodic memory system
Whenever Sally drinks her favorite beer, Coors’ brand image floods her senses with scenes of being on a hot beach drinking something refreshing.; The brand image of a particular brand of product is the image or impression that people have of it, usually created by advertising. Few products have brand images anywhere near as strong as Levi's; (Reklam) The customer's net "out-take" from the brand. For users this is based on practical experience of the product or service concerned (informed impressions) and how well this meets expectations; for non-users it is based almost entirely upon uninformed impressions, attitudes and beliefs