a series of products or the collective products of a designer or designers directly involved in a creative marketing process
promoting construction or creation; "creative work" having the ability or power to create; "a creative imagination" having the power to bring into being
A creative person has the ability to invent and develop original ideas, especially in the arts. Like so many creative people he was never satisfied. her obvious creative talents. + creativity crea·tiv·ity American art reached a peak of creativity in the '50s and 60s
The technology used to create or develop an ad unit The most common creative technology for banners is GIF or JPEG images Other creative technologies include Java, - HTML, or streaming audio or video These are commonly referred to as rich media banners
adj Having the ability or power to create Characterized by originality and expressiveness; imagination
adj 1 creating or able to create 2 having or showing imagination and artistic or intellectual inventiveness [creative writing] 3 stimulating the imagination and inventive powers[creative toys] 4 imaginatively or inventively deceptive [creative accounting]
The materials used in advertising to convey a message Digital creative can be text, static graphic, animated graphic, video, audio or other See Banner
Having unusual ideas and innovative thoughts Able to put things together in new and imaginative ways
If you use something in a creative way, you use it in a new way that produces interesting and unusual results. his creative use of words. + creatively crea·tive·ly Genet teaches you to think creatively. someone such as a writer or artist who uses their imagination or skills to make things
Advertising people are funny They call magazines "books," television "broadcast," and advertisements "creative " While the idea of calling ads "creative" may vary from ludicrously hopeful to woefully inadequate, when someone from the advertising world tells you they've been doing some great creative lately, what they really mean is "ads "
A creative director is a position usually found within the advertising, media or entertainment industries, but may be useful in other creative organizations such as web development and software development firms as well. The job entails overseeing the design of branding and advertising for a client and ensuring that the new branding and advertising fits in with the clients requirements and the image they wish to promote for their company or product. The main aspects of this role are to interpret a client's communications strategy and then develop proposed creative approaches and treatments that align with that strategy. Another is to initiate and stimulate creative ideas for and from everyone involved in the creative process. Creative directors normally oversee creative service agencies or departments within a corporation. In advertising agencies, this consists of copywriters and art directors. In media design firms, the team can include graphic designers and computer programmers
disapproval Creative accounting is when companies present or organize their accounts in such a way that they gain money for themselves or give a false impression of their profits. Much of the apparent growth in profits that occurred in the 1980s was the result of creative accounting. the process of using unusual but not illegal ways to change business accounts to make them look better than they really are
The process of producing many alternative useful ideas for a given problem, challenge or situation Originally known as 'problem solving' If you want to learn more, jump to the Creative Thinking section of Nigel Temple's website
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