test marketing

listen to the pronunciation of test marketing
English - Turkish
(Turizm) pazarlama deneyi
English - English
the introduction of a new product in selected test cities that represent a typical market, so that results of the performance in these markets can be projected on a national basis
The limited introduction of a product in geographic areas chosen to represent the intended market p 302
Testing a new product or service within a specific region before national launch
The process of testing products among potential users, for a limited time and in a specific area
The stage of new-product development in which the product and marketing program are tested in more realistic market settings
The initial launching of a new product into one or more selected geographic areas for a trial period to test its marketing-mix (price, place, product, or promotion) prior to a full-scale launch
Selecting areas considered reasonably typical of the total market, and introducing a new product to these areas with a total marketing campaign to determine consumer response before marketing the product nationally

Related Terms

test market
Trial market for a new product or service offer
test market
Process of conducting a small-scale promotion or introduction of a good in order to gather information useful in a broader promotion or product introduction
test market
- A consumer group interviewed to determine target audience
test market
a city, region or state used to test market reaction to a new product and marketing program before full commercialisation begins; test markets can also be simulated by bringing together selected individuals from the target market See New Product Development
test market
A clearly identified town or geographic region in which a new or improved product or change in marketing elements is tested to see if in fact the new approach is viable for introduction across a wider area
test market
The locality in which testing of a new product or some element of the marketing mix is done
test marketing

    Hyphenation

    test mar·ket·ing

    Turkish pronunciation

    test märkıtîng

    Pronunciation

    /ˈtest ˈmärkətəɴɢ/ /ˈtɛst ˈmɑːrkətɪŋ/
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