sticker shock

listen to the pronunciation of sticker shock
English - English
Disgust, shock, or fright upon learning the price of an item offered for sale

Last week Jensen returned to his dealer's showroom to eye the new Continental, but he quickly became another victim of what Detroit calls sticker shock. The price on the car's window: $25,692. Says he: Damn, that is expensive! It persuaded me to keep driving my '80 until it won't go any more..

sticker shock

    Hyphenation

    stick·er shock

    Turkish pronunciation

    stîkır şäk

    Pronunciation

    /ˈstəkər ˈsʜäk/ /ˈstɪkɜr ˈʃɑːk/

    Etymology

    () Coined circa 1981.
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