push strategy

listen to the pronunciation of push strategy
English - Turkish
(Ticaret) tanıtımda itme stratejisi
(Ticaret) itme stratejisi
push-pull strategy
itme-çekme stratejisi
English - English

Definition of push strategy in English English dictionary

push-pull strategy
The business terms push and pull originated in the marketing and advertising world, but are also applicable in the world of electronic content and supply chain management. The push/pull relationship is that between a product or piece of information and who is moving it. A customer "pulls" things towards themselves, while a producer "pushes" things toward customers