positive transition

English - English

Definition of positive transition in English English dictionary

one of four archetypal dramatic structures of commercials characterized by an emotionally neutral beginning with an enormous leap in positive emotions generated by seeing the branded product in use

The SUV ad featuring an ordinary man walking away from his ordinary home on his way to work and then shows him feeling like a daredevil behind the wheel of his SUV utilizes the dramatic structure known as a positive transition.

a narrative structure used in commercials known as “supporting actor-type” advertising

Hyphenation

pos·i·tive tran·si·tion

Turkish pronunciation

päzıtîv tränzîşın

Pronunciation

/ˈpäzətəv tranˈzəsʜən/ /ˈpɑːzətɪv trænˈzɪʃən/