monolithic brand

English - English

Definition of monolithic brand in English English dictionary

(Reklam) A single brand name that is used to "masterbrand" all products or services in a range. Individual products are nearly always identified by alpha or numeric signifiers. Companies like Mercedes and BMW favor such systems

Hyphenation

mon·o·lith·ic brand

Turkish pronunciation

mänılîthîk bränd

Pronunciation

/ˌmänəˈləᴛʜək ˈbrand/ /ˌmɑːnəˈlɪθɪk ˈbrænd/