gross rating point

listen to the pronunciation of gross rating point
English - Turkish
(Basın) rating
English - English

Definition of gross rating point in English English dictionary

Related Terms

gross rating points
GRP's is the sum of the rating percentage achieved Since GRP's take into account duplication, the total percentage of all exposures, GRP’s may exceed 100% (or 100 points) Expressed as an absolute number, GRP's is referred to as Gross Impressions or Gross Audience
gross rating points
The summation of the exposure opportunities (expressed as a percentage of the target universe) for all the elements in a media schedule
gross rating points
GRPs for outdoor refer to daily circulation, with one rating point representing a circulation equal to 1% of the market population
gross rating points
Total number of rating points, either households or demo, delivered by an advertisers schedule
gross rating points
A measure of the overall media exposure of consumer households (reach times frequency)
gross rating points
A measure of the total gross weight delivered by a vehicle (or vehicles) It is the sum of the ratings for the individual announcements or programs A rating point means an audience of 1 percent of the coverage base Hence 150 gross rating points means 1 5 messages per average home Gross rating points are duplicated ratings Also, reach times frequency equals GRPs
gross rating points
Reach times average frequency This is a measure of the advertising weight delivered by a vehicle or vehicles within a given time period
gross rating points
A measure of the overall advertising exposure of consumer households
gross rating points
GRPs are the sum of the rating percentage achieved Since GRPs take into account duplication, the total percentage of all exposures, the number may exceed 100 Expressed as an absolute number, GRPs are referred to as Gross Impressions or Gross Audience
gross rating point

    Hyphenation

    Gross rat·ing point

    Turkish pronunciation

    grōs reytîng poynt

    Pronunciation

    /ˈgrōs ˈrātəɴɢ ˈpoint/ /ˈɡroʊs ˈreɪtɪŋ ˈpɔɪnt/
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