emotional pivot

listen to the pronunciation of emotional pivot
English - English
one of four archetypal dramatic structures of commercials characterized by the ad’s deliberate use of negative emotions early in the ad to establish dramatic tension which allows the brand to resolve the negative situation and appear the hero or star at the end

IBM utilized the dramatic structure known as emotional pivot in their ads about a company needing to cut costs and IBM products being the solution.

a narrative structure used in commercials known as “star-type” advertising
emotional pivot

    Hyphenation

    e·mo·tion·al piv·ot

    Turkish pronunciation

    îmōşınıl pîvıt

    Pronunciation

    /əˈmōsʜənəl ˈpəvət/ /ɪˈmoʊʃənəl ˈpɪvət/
Favorites