embrace, extend and extinguish

listen to the pronunciation of embrace, extend and extinguish
English - English
A strategy of marketing that involves extending widely used standards of product categories with proprietary capabilities, and then using the differences to disadvantage its competitors
embrace, extend and extinguish

    Hyphenation

    embrace, ex·tend and ex·tin·guish

    Pronunciation

    Etymology

    () Formerly used internally by Microsoft. First described outside Microsoft in a 1996 New York Times article entitled "Microsoft Trying to Dominate the Internet".
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