brand personality

English - Turkish

Definition of brand personality in English Turkish dictionary

(Reklam) marka kişiliği

English - English

Definition of brand personality in English English dictionary

(Reklam) The attribution of human personality traits (seriousness, warmth, imagination, etc.) to a brand as a way to achieve differentiation. Usually done through long-term above-the-line advertising and appropriate packaging and graphics. These traits inform brand behavior through both prepared communication/packaging, etc., and through the people who represent the brand - its employees

Hyphenation

brand per·son·al·i·ty

Turkish pronunciation

bränd pırsınälîti

Pronunciation

/ˈbrand ˌpərsəˈnalətē/ /ˈbrænd ˌpɜrsəˈnælɪtiː/