below-the-line promotion

English - English

Definition of below-the-line promotion in English English dictionary

Related Terms

below-the-line promotion

Below-the-line promotion is the use of promotional methods that can be controlled by the company selling the goods or service, such as in-store offers and direct selling. Compare above-the-line promotion. The advertising campaign will be supported by a PR and below-the-line promotion

Hyphenation

below-the-line pro-mo-tion