blockbuster drug

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İngilizce - İngilizce
A pharmaceutical product that generates more than a billion dollars of revenue for its owner each year
A blockbuster drug is a drug generating more than $1 billion of revenue for its owner each year. The search for blockbusters has been the foundation of the R&D strategy adopted by big pharmaceutical companies, but this looks set to change. New advances in genomics, and the promise of personalized medicine, are likely to fragment the pharmaceutical market
blockbuster drug

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    block·bust·er drug

    Türkçe nasıl söylenir

    bläkbʌstır drʌg

    Telaffuz

    /ˈbläkˌbəstər ˈdrəg/ /ˈblɑːkˌbʌstɜr ˈdrʌɡ/