to profit from a craze; to join a trend

listen to the pronunciation of to profit from a craze; to join a trend
İngilizce - Türkçe
İngilizce - İngilizce
jump on the bandwagon

After the incredible success of Cadbury's latest low-fat chocolate bar, Nestlé has jumped on the bandwagon, and released a low-fat version of Kit Kat.

to profit from a craze; to join a trend