skopos theory

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Английский Язык - Английский Язык
The idea that translating and interpreting should primarily take into account the function of both the source and target text

The functional approach has a great affinity with Skopos theory. The function of a translation is dependent on the knowledge, expectations, values and norms of the target readers, who are again influenced by the situation they are in and by the culture. These factors determine whether the function of the source text or passages in the source text can be preserved or have to be modified or even changed.

skopos theory
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