sözbilim

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rhetoric
Meaningless language with an exaggerated style intended to impress

It’s only so much rhetoric.

The art of using language, especially public speaking, as a means to persuade
the art of discourse
high flown style; excessive use of verbal ornamentation
using language effectively to please or persuade
loud and confused and empty talk; "mere rhetoric"
Skill in using eloquent or persuasive language (Oxford English Dictionary, 1971)
Oratory; the art of speaking with propriety, elegance, and force
Art of public speaking Attempting to persuade people to your point of view using techniques such as dramatic language and repetition
the art or study of using language effectively and persuasively; more generally, verbal communication
{i} study of the effective use of language; art of speaking and writing effectively; oratory, study of language as a means of persuasion; use of bombastic language, use of unnecessarily florid language
The art of persuasive argument through writing or speech--the art of eloquence and charismatic language A lengthier discussion can be found under the rhetoric link
disapproval If you refer to speech or writing as rhetoric, you disapprove of it because it is intended to convince and impress people but may not be sincere or honest. What is required is immediate action, not rhetoric
Hence, artificial eloquence; fine language or declamation without conviction or earnest feeling
In its most general meaning, rhetoric refers to the principles governing the use of language for effective speaking and writing
the art and science of persuasion
The art of using language effectively
Rhetoricians study how language can best produce meaning and persuade Because there is no limit to what a skilled writer or speaker might say, many people associate rhetoric with propaganda or bombast Still, the modern task of rhetoric is to so construct the process of writing that the topic is relevant, explanations are clear, the evidence weighty, and the conclusions valid
A term used to designate, in ancient times, the literary art of persuasion and, in contemporary semiotics, persuasion by any and all semiotic means
study of the technique and rules for using language effectively (especially in public speaking)
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