pazarlama istihbarat

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Турецкий язык - Английский Язык
marketing intelligence
(Pazarlama) Market intelligence (MI), according to Cornish, “the process of acquiring and analyzing information in order to understand the market (both existing and potential customers); to determine the current and future needs and preferences, attitudes and behavior of the market; and to assess changes in the business environment that may affect the size and nature of the market in the future.”
(Pazarlama) The systematic collection and analysis of publicly available information about competitors and develeopments in the marketing environment
pazarlama istihbarat
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