mass customization

listen to the pronunciation of mass customization
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The cost-efficient mass production of goods and services in lot sizes of one or just a few at a time Mass customization is not the same as customization Customization involves the production of a product from scratch to a customized specification, whereas mass customization is really the assembly of a product or the rendering of a service from pre-configured modules or components
The ability to personalize information distributed to large groups Source: e-Texas
Ways of achieving customization of product or service down to a run of one (Concept)
–A highly streamlined and flexible approach to production that enables quick and efficient production of customized products and/or services at low cost and high volume
the flexibility to meet the demands of a customer base whose needs are diverse and/or changing
a corporate strategy based on flexibility and designed to provide a product that is customized to every individual in the market
The economic trend to provide the product or service customized to each consumer The result is a change in perspective from mass production, where the same product or service is produced for every consumer, to mass customization, where the product or service delivered is customized for the individual consumer
Organizing to make production of products more flexible to meet specifically stated customer requirements
A highly streamlined and flexible approach to production that enables quick and efficient production of customized products and/or services at low cost and high volume
A competitive strategy of customizing products for each of a large number of customers (See 209)
Shorthand for high variability in marketing Uses the power of the database to vary the marketing message - or the actual product - to fit the characteristics of an individual customer or prospect
(p 281) Tailoring products to meet the needs of individual customers
providing personalized, custom-designed products to meet individual preferences at prices comparable to mass-produced items [7]
Producing in volume, but at the same time giving each individual customer something different according to his or her unique needs With mass production everybody receives the same thing regardless of individual needs
mass customization
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