marshall mcluhan

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Marshall McLuhan (1911-1980), Canadian educator and professor of English literature, writer and analyzer of mass media
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a Canadian writer who was interested in the media (=newspapers, radio, and television) , and is known for inventing the phrase "the medium is the message", by which he meant that the way in which people receive information has more influence on what they think than the information itself. He also said that the world was becoming a "global village", meaning that telecommunications were making the world seem smaller and that the countries of the world were becoming more dependent on one another (1911-80). born July 21, 1911, Edmonton, Alta., Can. died Dec. 31, 1980, Toronto, Ont. Canadian communications theorist and educator. He taught from 1946 at the University of Toronto and became popular for his aphorism "the medium is the message," which summarized his view of the potent influence of "hot media" television, computers, and other electronic information disseminators in shaping styles of thinking and thought, whether in sociology, art, science, or religion. He regarded the printed book, a "cool medium," as fated to disappear. His highly influential works include The Gutenberg Galaxy (1962), Understanding Media (1964), and The Medium Is the Massage (with Q. Fiore, 1967)
{i} (1911-1980) Canadian educator and professor of English literature, writer and analyzer of mass media
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{n} Marshall McLuhan (1911-1980), éducateur, philosophe et sociologue canadien, professeur de littérature anglaise, écrivian qui a analysé l'effet des mass-médias sur l'homme
marshall mcluhan