German - English
Definition of nischenmarkt in German English dictionary
- niche market
- a relatively small and specialist, yet profitable, market
- A small area of trade within the economy, often involving specialized products
- a gap in a market that is currently not being provided for by existing businesses in the industry
- An easily identifiable market that can be targeted for direct promotion, i e golfers, model plane hobbyists, collectors, etc
- are normally small segments of a market Suppliers are likely to face less competition when they initially enter such a market