sold through such retail outlets as supermarkets and drugstores as well as through bookstores: "a mass-market paperback" also : of, relating to, or publishing mass-market materials
German - English
Definition of massenmarkt in German English dictionary
Books sold through general retail outlets, usually with wide appeal and low prices
Mass-market products are designed and produced for selling to large numbers of people. mass-market paperbacks
A small format paperback edition usually sold in airports, grocery stores and drug stores
Mass market is used to refer to the large numbers of people who want to buy a particular product. They now have access to the mass markets of Japan and the UK
also called "rack-sized", this is a paperback book smaller in trim size than trade paperback, usually with a different cover illustration than the hardcover edition, and considerably cheaper
a paperback edition, usually after any trade paperback edition and in a smaller format, in the UK about 7 x 4¼ inches