homophily

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English - English
The tendency of individuals to associate with others of the same kind
Homophily (i.e., love of the same) is the tendency of individuals to associate and bond with similar others. The presence of homophily has been discovered in a vast array of network studies. Within their extensive review paper, McPherson, Smith-Lovin and Cook (2001) cite over one hundred studies that have observed homophily in some form or another. These include age, gender, class, organizational role, and so forth

Today, youth use social interaction software and emphasize the importance of network homophily.