embourgeoisement

listen to the pronunciation of embourgeoisement
English - Turkish
Burjuvalaşma, burjuva değerlerini benimseme
English - English
The taking-up of middle-class attitudes or values; bourgeoisification; the process of becoming affluent

We mould our children stealthily, force-feeding them allegorical Japanese films from Studio Gibley when they may prefer Shrek; packing them off to toddler yoga when they’d like to be at ballet reinforcing gender stereotypes. As for academic aspirations, check out any ‘up-and-coming’ area of London and witness the parents responsible for the local embourgeoisement elbowing their way into the best state schools.

{i} adoption of middle-class manners, conversion to bourgeois style