That part of the market potential that a managed care company has captured; usually market share is expressed as a percentage of the market potential
1) a firm's percentage of its industry's total sales 2) a product's percentage of the total sales in the category
Proportion of sales in a product market that is held by an individual brand of that product
A company's proportion of an industry's volume Can be measured according to weight, units, value or incidence of usage
That part of the market potential that an HMO or a fee-for-service/prepaid medical group has captured; usually market share is expressed as a percentage of the market potential
A company's market share in a product is the proportion of the total sales of that product that is produced by that company. Ford has been gaining market share this year at the expense of GM. The proportion of industry sales of a good or service that is controlled by a company. the percentage of sales in a market that a company or product has
The percent of a given market sold to or owned by a company out of the whole as a result of its success in marketing effectiveness, product characteristics, pricing, cost, delivery time, quality and many other factors Market share is affected by the type of industry and number of competitors, and can indicate the stage of a product's life cycle (introduction, growth, maturity, decline)