emotional build

listen to the pronunciation of emotional build
İngilizce - İngilizce
a narrative structure used in commercials known as “director-type” advertising
one of four archetypal dramatic structures of commercials characterized by a rising pattern of positive emotions

Coca-Cola ads often feature the emotional build structure, filled with fun and no conflict, the viewer feels better and better as the ad goes along.

emotional build

    Heceleme

    e·mo·tion·al build

    Türkçe nasıl söylenir

    îmōşınıl bîld

    Telaffuz

    /əˈmōsʜənəl ˈbəld/ /ɪˈmoʊʃənəl ˈbɪld/