infomercial

Englisch - Englisch

Definition von infomercial im Englisch Englisch wörterbuch: An especially long television commercial, typically between thirty minutes and one hour long, that is usually sold as a block to advertisers late at night to fund the operations of a television network; A TV program devoted exclusively to promoting goods and services; A commercial that is very similar in appearance to a news program, talk show, or other non-advertising program content The broadcast equivalent of an Advertorial (see above); A commercial typically 90 seconds or more in length designed to supply information about a product or service as opposed to a specific sales message; An infomercial is a television programme in which a famous person gives information about a company's products or services, or a politician gives his or her opinions. The word is formed from `information' and `commercial'. a long television advertisement that provides a lot of information and seems like a normal programme (information + commercial); radio or television program with both an information and advertising component; {i} television or radio commercial which advertises a particular product while giving helpful information or tips that incorporate the advertised product; a word coined to describe a particular type of commercial, for print, TV, radio, etc , in which a company promotes its own product while offering valuable information and advice on an important public issue For example, Volvo may seek to increase awareness of its product and its safety positioning by producing an infomercial on road safety; a television commercial presented in the form of a short documentary; (p 494) A TV program devoted exclusively to promoting goods and services
infomercials: plural of infomercial