brand extension

listen to the pronunciation of brand extension
Englisch - Türkisch
(Pazarlama) Satışları artırmak için mevcut bir markanın yeni bir ürün için kullanılması
(Ticaret) marka genişletme
Englisch - Englisch
(Pazarlama) Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. Organisations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin creating Jello pudding pops. It increases awareness of the brand name and increases profitability from offerings in more than one product category
(Pazarlama) An instance of using an established brand name or trademark on new products, so as to increase sales
(Reklam) Leveraging the values of the brand to take the brand into new markets/sectors
brand extension

    Silbentrennung

    brand ex·ten·sion

    Türkische aussprache

    bränd îkstenşın

    Aussprache

    /ˈbrand əkˈstensʜən/ /ˈbrænd ɪkˈstɛnʃən/
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