bir-up

listen to the pronunciation of bir-up
Türkisch - Englisch
one-up
In additional life or an object that increases the player's number of chances or "lives" by one

If you hit that block, you can get a one-up.

To outdo, to do something slightly better than a competitor's prior effort

Every year the neighbors try to one-up each other with their holiday lights.

To impose only one item at a time to be printed on a sheet
Having only one image of each item (see two-up)