brand strategy

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İngilizce - İngilizce
(Reklam) A plan for the systematic development of a brand to enable it to meet its agreed objectives. The strategy should be rooted in the brand's vision and driven by the principles of differentiation and sustained consumer appeal. The brand strategy should influence the total operation of a business to ensure consistent brand behaviors and brand experiences
The 'big picture' plans and tactics deployed by an organisation/brand owner to to create brand equity
A specific plan to build a brand, with clearly defined results and metrics
The plan for the use of the brand as part of a strategic or marketing plan of a firm
brand strategy

    Heceleme

    brand strat·e·gy

    Türkçe nasıl söylenir

    bränd strätıci

    Telaffuz

    /ˈbrand ˈstratəʤē/ /ˈbrænd ˈstrætəʤiː/