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- born June 22, 1922, Ft. Wayne, Ind., U.S. died June 12, 2002, New Preston, Conn. U.S. fashion designer. Blass left home at age 17 to attend the Parsons School of Design in New York City. After serving in the U.S. Army during World War II, he returned to New York, where in 1959 he became the head designer of Maurice Rentner, Ltd. Building upon the innovations of European designers such as Coco Chanel, Blass made clothes that allowed women a chic, modern sense of ease and comfort. His work became popular among New York high-society women. In 1970 Blass became owner of Rentner, which he renamed after himself. He was a pioneer in employing the business strategy of licensing his designs and name to a huge array of fashion accessories. In 1999 he sold his company, which continued as Bill Blass Ltd., and he retired the following year