perishability

listen to the pronunciation of perishability
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(Pazarlama) Perishability is used in marketing to describe the way in which service capacity cannot be stored for sale in the future. It is a key concept of services marketing
The quality of being perishable
Perishableness
A characteristic of services whereby unused capacity on one occasion cannot be stockpiled or inventoried for future occasions p 324
one of the four characteristics (with inseparability, intangibility and variability) which distinguish a service; perishability expresses the notion that a service cannot be made in advance and stored See Sercices Marketing; Inseparability; Intangibility; Variability
{i} ability to rot or decay; ability to die, mortality
A characteristic of services that means that they must be performed in a timely manner and cannot be stored for later
perishability
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