metalaştırma (marks)

listen to the pronunciation of metalaştırma (marks)
التركية - الإنجليزية
(Sosyoloji, Toplumbilim) commodification
The assignment of a commercial value to something previously valueless

Subcultures tend to go through continual cycles of commodification and resistance to that commodifcation.

The action of turning something into or treating something as a mere commodity
{i} act of turning something into a commodity
To market the buying and selling of water rights from one region to another (e g rural water rights to municipalities)
Tendency to turn goods and services, even land and labor, into products for sale in market; used critically to describe loss of human qualities in capitalist production and exchange
Process whereby members of the audience are seen as commodities to be sold to advertisers