hedef grup

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التركية - الإنجليزية
focus group
A group of people, sampled from a larger population, interviewed in open session for market research or political analysis
a research discussion group between eight to twelve people conducted by a moderator and designed to create a somewhat open, free flowing discussion about a general topic
One of a series of single-topic groups which bring together people with a common interest The BCS Nursing Specialist Group includes Focus Groups for Education, Midwifery and Mental Health
Groups of eight to twelve participants who are led by a moderator in an in-depth discussion on one particular topic or concept
a form of group interview in which a ‘moderator’ facilitates discussion among group members, ensuring that the group focuses on the topic of interest
a research discussion group conducted by a moderator that is used to discuss one or more issues about a product or service
A focus group is a specially selected group of people who are intended to represent the general public. Focus groups have discussions in which their opinions are recorded as a form of market research. A small group selected from a wider population and sampled, as by open discussion, for its members' opinions about or emotional response to a particular subject or area, used especially in market research or political analysis. a small group of people that a company, political party etc asks questions in order to find out what they think of their products, actions etc
A research methodology by which 8 to 10 individuals are invited to discuss a particular issue in a small group context; focus groups are facilitated by a moderator and rely on the interaction between participants for their research value; normally, focus groups last 90 minutes to two hours each
A small group of people convened for the purpose of obtaining perceptions or opinions, suggesting ideas, or recommending actions A focus group is a method of collecting data for evaluation purposes
semi-structured small group discussions about a specific issue or projects
A carefully planned discussion, lead by a trained moderator, in which a small group of 8-12 people give their opinions of and reactions to a concept, approach, or sample product
A semi-structured discussion involving six to 12 people, led by a moderator p 121
A group selected for its relevance to an evaluation that is engaged by a trained facilitator in a series of discussions designed for sharing insights, ideas, and observations on a topic of concern to the evaluation
A group of usually 7-10 people selected to engage in discussions designed for the purpose of sharing insights and observations, obtaining perceptions or opinions, suggesting ideas, or recommending actions on a topic of concern A focus group is a method of collecting data for monitoring and evaluation purposes
is a small group of people chosen by marketers for the purpose of testing out a new product or idea Marketers use this group to determine how to sell the new product or idea By testing the small group, marketers hope to learn what a larger but similar group of people will think
A group of people selected for their relevance to an evaluation that is engaged by a trained facilitator in a series of discussions designed for sharing insights, ideas, and observations on a topic of concern
A group of 7 to 10 people convened for the purpose of obtaining perceptions or opinions, suggesting ideas, or recommending actions A focus group is a method of collecting information for the evaluation process Topic areas: Accountability and Evaluation
A qualitative market research technique in which a group of participants (approx 10) of common demographics, attitudes, or purchase patterns are led through a discussion of a particular topic by a trained moderator (The December issue of Quirk's Marketing Research Review is devoted to focus groups and qualitative research including a directory of facilities and services offered )
A small cross section of people brought together to provide feedback on marketing ideas and products
- A group of potential consumers used in a market research effort, which is usually designed to determine the likely effectiveness of a product or advertising strategy
hedef grup
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