executional peak

listen to the pronunciation of executional peak
الإنجليزية - الإنجليزية
the emotional or aesthetic, non-product related, moments of a commercial that are most noticed by the audience, as seen in Flow of Attention research results

The company’s new pre-test system provides visual data on the creative elements in their ads such as executional peaks, not just whether or not the product name was said frequently enough.

executional peak
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