çekme stratejisi

listen to the pronunciation of çekme stratejisi
التركية - الإنجليزية
(Ekonomi) pull strategy
(Ekonomi) A communications strategy that focuses on the end consumer rather than other members of the channel of distribution. Thus a manufacturer might focus on communication to consumers, rather than to wholesalers or retailers, thus helping to pull the product down the channel
çekme stratejisi
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