ambush marketing

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A marketing strategy in which a competing brand attempts to attach a product to a major event (usually sporting in nature) without paying sponsorship fees
A promotional strategy whereby a non- sponsor attempts to capitalize on the popularity/prestige of a property by giving the false impression that it is a sponsor Often used by the competitors of a property's official sponsors Cross-promotions A joint marketing effort conducted by two or more cosponsors using the sponsored property as the central theme
1 To tie a firm's name to its competitors advertising
A promotional strategy utilized by nonsponsors to capitalize on the popularity or prestige of an event or property by giving the false impression that they are sponsors, such as by buying up all the billboard space around an athletic stadium Often employed by the competitors of the property's official sponsor (Ch 10)
ambush marketing

    Heceleme

    am·bush mar·ket·ing

    Türkçe nasıl söylenir

    ämbûş märkıtîng

    Telaffuz

    /ˈamˌbo͝osʜ ˈmärkətəɴɢ/ /ˈæmˌbʊʃ ˈmɑːrkətɪŋ/

    Günün kelimesi

    warlock