A target market is a market in which a company is trying to sell its products or services. We decided that we needed to change our target market from the over-45s to the 35-45s
a fairly homogeneous (similar) group of customers to whom a company wishes to appeal
The group of consumers or potential customers selected for marketing A market segment of consumers
a group or subgroup within a larger market that fit the market characteristics of your customers
The specific individuals, distinguished by socioeconomic, demographic and interest characteristics, who are the most likely potential customers for the goods and services of a business
The target market is a defined segment of the market that is the strategic focus of a business or a marketing plan Normally the members of this segment possess common characteristics and a relative high propensity to purchase a particular product or service Because of this, the member of this segment represent the greatest potential for sales volume and frequency The target market is often defined in terms of geographic, demographic, and psychographic characteristics
The specific group of people that you want to reach, based on demographics and psychographics
Most likely group determined to have the highest potential for buying a product or service
Group of persons or companies for whom a firm creates and maintains a product or service mix that specifically fits the needs and preferences of that group