the act of binding yourself (intellectually or emotionally) to a course of action; "his long commitment to public service"; "they felt no loyalty to a losing team"
Loyalty is the quality of staying firm in your friendship or support for someone or something. I have sworn an oath of loyalty to the monarchy This is seen as a reward for the army's loyalty during a barracks revolt earlier this month
The duty of loyalty requires the agent to place the principal's interests above those of all others, including the agent's own self-interest The agent must be particularly sensitive to any possible conflicts of interest Confidentiality about the principal's personal affairs is a key element of loyalty
includes programs for increasing customer loyalty including frequent flyer programs, frequent shoppers, etc ; also includes general discussions of consumer brand loyalty and how to increase it
The intangible bond based on a legitimate obligation; it entails the correct ordering of our obligations and commitments Loyalty demands commitment to the organization and is a precondition for trust, cooperation, teamwork, and camaraderie