CATV term distinguishing cable from broadcasting, it describes the function of distributing a range of TV channels or programs designed for minority interests rather than mass appeal
Describes a cable system's segment geography and demographics to small groups It is the delivery of programming that addresses a specific need or audience
A term back-engineered from "broadcasting," in which signals are transmitted indiscriminately and anyone with an antenna can receive them By contrast, "narrowcasting" involves sending data only to defined recipients An example is cable television, which sends its signals only to homes that have subscribed to the cable service
Using a broadcast medium to appeal to audiences with special interests For example, the "All Knitting Station" would be a narrowcast, because it appeals to an audience with a specific interest