(Reklam) A group of customers who (a) share the same needs and values, (b) can be expected to respond in much the same way to a company's offering, and (c) command enough purchasing power to be of strategic importance to the company
(Ticaret) The geographic, demographic or other customer classification targeted by an organization for the purchase and use of its products and services
a group or sector within a heterogeneous market consisting of consumers or organisations with relatively homogeneous needs and wants; those within a market who will respond to a given set of marketing stimuli in a particular way See Market Segmentation
is an interest area of an evolving energy industry EPRI has identified four market segments for which it develops products and services: power generation, nuclear, environment, and power delivery and markets