nischenmarkt

listen to the pronunciation of nischenmarkt
Deutsch - Englisch
niche market
a relatively small and specialist, yet profitable, market
A small area of trade within the economy, often involving specialized products
a gap in a market that is currently not being provided for by existing businesses in the industry
An easily identifiable market that can be targeted for direct promotion, i e golfers, model plane hobbyists, collectors, etc
are normally small segments of a market Suppliers are likely to face less competition when they initially enter such a market