The other day in the supermarket, I found myself surrounded by buy one, get one free promotions, tempting everyone to fill their baskets with things they hadn't intended to buy. Just like the supermarket, New Labour is running Britain's first BOGOF election campaign.
At the Big Food Group, the new team headed by Bill Grimsey was quick to discover that turning the company around might be more difficult than it thought because of double counting of revenues as a result of bogof (buy one, get one free) promotions.