top of mind

listen to the pronunciation of top of mind
İngilizce - İngilizce
(Reklam) What is present in the uppermost level of consciousness; the manufacturer or brand that people in market surveys name first when asked to list products in a specific category. Top-of-mind is the highest degree of share of mind. To attain that position, a company normally needs to have a large share of voice in its category
top of mind